Over 4.66 billion people are using the internet around the world, and that number is constantly growing. With the internet becoming a larger part of our overall society, the best way to get eyes on your business is with digital advertising.
Google ads smart campaigns are an easy way to send your advertisements to anyone who would be interested in your business. Once you know how to use Google ads, you can make advertisements for every season.
Keep reading for a comprehensive guide on how Google ads smart campaigns work and how they can benefit your business.
Table of Contents
Create a Google Ads Account
Like any online service, you need to start by making an account. By pressing “Start Now,” you will be presented with a series of prompts.
The first prompt will auto direct you to the Google ads smart campaigns set up. There are three key steps required to make google advertising successful:
- Selecting Your Ad Goal
- Creating Your Ad
- Setting Your Budget
What is Your Goal?
For your ad campaigns to be successful, you need to tell Google what you want the results of your ad campaign to be.
Your first option is to have people physically show up to your business. This is a great option for restaurants or in-person businesses.
Your second option is to increase calls to your business to promote conversations with customers. This gives customers a direct line to your customer service center.
Finally, your last option is a direct pathway to your website. If you’re an online-only business, this is your best option.
After you select a goal, Google advertising can cater this experience to your needs.
Set Up Your Business
Your next step is to set up your business profile if you haven’t already. Google will need your business name and website. This is a great chance to make sure your website works on mobile, computer, and tablet devices.
If you don’t have a website, you will need to create a Google My Business listing on Google Maps.
Determine Your Target Audience
The next step is telling the google ad settings what your target audience is. Start by establishing where your customers are located. This could be a specific country or distance around your business.
In the right-hand corner, Google ads will tell you the number of people in that area your ad campaigns will reach. This will change as you move forward in this process.
Next, select phrases related to your business that might appear when someone is looking for your kind of business. Try to be as specific as possible.
Creativity Behind the Google Ads
There is a lot of creativity behind Google ads that you can take advantage of. You can decide what people see when looking for your services or products. Creating different ads for different searches can optimize viewership.
Google can test every variation to see what ad works for each search. Make sure your ads are eye-catching, relevant, and helpful.
After your settings are ready, you can preview your ad and how it will appear on different devices. For example, you might need to rephrase your ad for one of Google’s partner sites.
Once you feel good about the way your ads look, you can add your information to the advertisements. This changes based on your ad objective.
Budgeting and Finalizing Your Campaign
Google ads smart campaigns will give you an estimated budget based on everything you’ve selected so far. Your estimated audience panel will now display performance. You can use this tool to see how your performance would change based on you much you spend.
There are payment options for your ad campaigns. For example, you can only pay for your ad when someone clicks on it.
Or, you can create a monthly budget that stops showing your ad when you hit your limit. You can always change the amount of money you put towards the ad campaign at any point.
Finally, Google will show you a summary of your ad campaigns. It will review everything you have set up so far. When you feel good about everything, you can confirm and go live.
The Value of a Consultant
Understanding how to create a good advertisement can be difficult when you’ve never done it before. That’s where a Google ads advisor comes in.
Working with a Google ads advisor increase traffic to your business. Their team of experts understands the ins and outs of Google ads smart campaigns and can get you the maximum amount of viewership possible.
Start Using Google Ads Smart Campaigns for Your Business Now!
Google ads smart campaigns are a great way to gain more customers and viewership for your business. Working with a consultant can take your ad campaign even further.
Do you want more advice to take your business to the next level? Check out the rest of our blog!