Thanks to the economic uncertainty caused by the pandemic, millions of Americans decided to take their financial future into their own hands. In 2021, there was a 53% jump in applications to create businesses compared to the numbers in 2019.
If you’ve got a great product or service, it’s time for you to start learning some marketing strategies for small business. This way, you can ensure that what you’re selling can actually reach your target audience and start improving their lives and solving their problems.
Are you looking for small business marketing ideas to incorporate into your marketing strategy?
Let’s take a look at five local marketing ideas that really work.
1. Know Your Audience
The most important part of business marketing is knowing your audience. When you understand who your audience is, where they hang out, what their interests are, and why compels them to make a purchase, you’re setting yourself up for small business marketing success.
2. Email Marketing
Having an email marketing strategy is a great, cost-effective tool for small businesses. You can have an email list of warm leads that are already familiar with your brand as well as cold leads that might not know about you yet. Email marketing is ideal for small businesses because it’s an affordable way to greatly expand your reach.
3. Local SEO
One of the best marketing ideas for small businesses is incorporating local SEO tactics. With an SEO marketing strategy, you can increase traffic, boost sales, and grow your business.
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4. Social Media Marketing
Social media marketing is another affordable and effective way to market your small business. Rather than setting up a business account on every single social media platform, though, your time will be better spent zeroing in on the platforms where your target audience is most likely to spend time.
For example, if your product is geared towards younger people, you might find that TikTok and Instagram are ideal platforms for your business. For older adults, Facebook might be a more appropriate choice. If your business markets to other businesses, LinkedIn is probably a good place to start.
5. Local, IRL Marketing
Lastly, don’t forget about the original marketing strategy for small businesses: local, in-real-life marketing.
If you have a brick-and-mortar store, you have lots of potential for advertising in your town and area. You can also team up with local businesses for charity events and festivals to help spread the word about your brand.
Are You Ready to Employ Marketing Strategies for Small Business?
Many small business owners can struggle with the marketing part of running a business. If you don’t feel like you have the time, energy, or the knack for employing marketing strategies, you might consider hiring an SEO company, a social media manager, or another outside service to help you grow your business.
Did you find this article full of marketing strategies for small business useful? If so, check out the rest of our blog!